Emirates Airlines Essay Example | Topics and Well Written Essays - 750 words

Emirates Airlines - Essay Example The Airbus A310-304 was the first aircraft that Emirates received the delivery as per its specifications during the year 1987. By 1990, Emirates had the several routes added to Singapore, Manila, Bangkok, Manchester, Damascus. In 1992, Emirates purchased $20 million Airbus equipped with full flight simulator. Moreover, a new terminal was opened at Dubai International in the same year. By 1995, the Emirates had a fleet that served to 34 locations including Europe, Middle East, and Far East. With rapid expansion taking place during the year 1997, Emirates ordered 16 Airbus A330 worth $2 billion. Came the year 1998 and Airlines opened another terminal at Dubai International with the capital outlay of $540 million. In 2003, the airlines expanded rapidly placing order for 71 aircraft worth $19.1 billion. In the year 2004, the airlines inaugurated its first non-stop flight to New-York. By 2005, the Emirates Airlines had 25,000 people on its payroll becoming Dubai’s biggest employer. In the year 2007, in a bid to expand further, Emirates ordered for Airbus and Boeing aircrafts worth $34.9 billion. By 2009, the company was the largest operator of the Boeing 777 (Gulfnews 2010). Markets The mission of Emirates Airlines is to build and maintain market leadership through innovation. Emirates' Sky Cargo business contributes 20 percent of the company's total revenue. The Emirates Airlines is currently connected to all continents serving 103 destinations covering 65 countries (The Emirates Group, 2011). More new destinations are being added every year to expand further. It has now earned a global reputation in aviation. Ever since 2000, Emirates has been focusing more on long distance flights and the non-stop flight is a discerning feature of Emirates Airlines serving to destinations as far as US, Australia, Argentina (Wolfganghthome 2012). Strategy The customer satisfaction has been a major motto of Emirates Airlines. The airline serves all kinds of travelers by prov iding for three different classes namely economy, business and first class customers. The prices are appropriately charged to attract all classes of customers. While charging the price, it takes into account even the timings of the flight. Frequent travelers get hefty discounts on their tickets for their loyalty towards the airline (Howard, 2009). In a survey carried out by Skyscanner.net for the quality of food served in 19 different international airlines, the Emirates Airlines topped amongst all (Skyscanner, 2011). Thus, the airline offers right product mix with excellent cuisine at the most appropriate price. The airlines’ spending on marketing and promotional activities has been to the tune of ?150m a year. Currently, the company spends 50 percent of its marketing budget on sponsorship alone and that has created a huge popularity of the company in the international arena. Communication has been another stronghold of the Emirates airline as launch of a new route is massiv ely advertised to attract the prospective customers (Burrell, 2008) Competition The company faces severe competition from the other airlines such as Qatar Airways and Ethiad Airways. Rising oil prices have put all the airlines on tenterhooks due to rising cost and declining revenues due to recessionary economic conditions prevailing in Europe and US. The airline has been found to compete with more than 120 international airlines at the headquarter city – in Dubai alone (The Emirates Gro

Female Genital Mutilation among the Somali Community in London, And Literature review

Female Genital Mutilation among the Somali Community in London, And Its Effects on Girls (11-15) In Education - Literature review Example Mostly carried out minus anesthesia, statistics form WHO indicates that FGM is so common in Africa, and developed countries where FGM is common, the immigrants are the ones who practice it. Over 150 million young girls and women have undergone Female Genital Mutilation across the globe, at least according to World Health Organization. There are various reasons of carrying out FGM, at least according to some communities who cite the reduction of libido in women in order to control their sexual life. In United Kingdom, the Somalis have been the largest immigrant group according to the statistics released by the Refugee Council in 2005. However, these statistics do not have further information on the health needs of the Somali people living across UK. As Hammersley (1998) notes, over 34,000 Somalis living in London City alone, the women are the majority as compared to men by 56 percent to men’s 44 percent. Nonetheless, these figures do not include those of asylum seekers, just as it has always been hard to get the exact number of minority groups across UK. It is paramount to note that although not all health information of immigrants is available, specific health needs among of some immigrant communities are available. For example, some researchers have studies language and communication needs of the Somali people including their mental and physical conditions. Undoubtedly, these needs are vital when it comes to pregnancy and childbirth issues. Matters of maternal familiarities also need understanding of both social and cultural backgrounds. Therefore, this paper will mainly review Female Genital Mutilation among Somali girls aged 11 and 15 and will examine the consequences of FGM when it comes to education. The paper will also examine the... This essay tresses that it is important to discuss the dangers associated with FGM. According to the World Health Organization, female genital mutilation leaves mental and physical damages to women and girls. In fact, in some instances, some girls have bled to death due to wrong cutting. There is no doubt that the victims experience mammoth pain during cutting, a pain that they will always remember in their entire lives should they happen to survive. Various researchers have associated some psychometric stresses with FGM. There are also other effects of female genital mutilation for example, pain during sexual intercourse, severe pain during delivery, bladder complications, and hemorrhage especially if the victim undergoes caesarean sections in delivering a baby. This paper makes a conclusion that the physical and psychological challenges experienced have serious negative impacts when it comes to education. The social consequences such as stigma and low self-esteem are also injurious to these girls who are trying to shape their careers. There is no doubt that FGM cases serious physical, social, educational, sexual and psychological challenges to girls aged 11-15. Societies and governments should do more to stop the vice and instead focus on ways that improve and empower the girl child. Criminalization of the practice has proved successful and religious sects should stop misleading the public on issues of FGM.